4 Part Softside Waterbed Series: Part 1 Introduction – December 10, 2024

by Mark Miller Waterbedtime Story™ sponsored by InnoMax Corp. Foreword & closing by Irvin Saathoff  Foreword: It is fitting that Mark Miller, whose company InnoMax will be celebrating 50 years in the Waterbed industry in 2025, is introducing our next ‘Waterbedtime Story™’ series which will address the evolution of Softside Waterbeds. While Mark sets the […]

Waterbeds for the Ages – September 21, 2024

by Mark Miller A Waterbedtime Story™ sponsored by InnoMax Corp. Foreword & closing by Irvin Saathoff   Foreword: I am very happy to reintroduce Mark Miller, President of InnoMax Corporation, as the contributing author of another edition of ‘A Waterbedtime Story™’ called ‘Waterbeds for the Ages’. As I never cease to be amazed with the significant […]

Hardwood Classics – A New Chapter in Waterbeds – July 18, 2024

by Mark Miller A Waterbedtime Story™ sponsored by InnoMax Corp. Foreword & closing by Irvin Saathoff Foreword: I am very happy to introduce Mark Miller as the contributing author for this edition of ‘A Waterbedtime Story™’. I have known Mark for decades as an award winning marketer and, though my junior by many years, I […]

Waterbed Myths & Misconceptions • Will It Break? – March 10, 2024

A Waterbedtime Story™ by Irvin Saathoff Once upon a time in Waterbed retail shop out West, I was prompted to look up from my office work to see what commotion was happening on the El Camino Real outside our San Mateo, California store only to observe the Waterbed I forgot I was filling now bulging […]