A Waterbedtime Story™ sponsored by InnoMax Corp.  As anyone who has ever owned a traditional waterbed can tell you, you can’t just pick it up and move it to the other side of the room. So if you are one of those people who likes to change your living space around occasionally, traditional waterbeds are […]

A Waterbedtime Story™ sponsored by InnoMax Corp.  In the early 1970s, a curious bedroom accessory began to emerge from the fringes of American counter-culture: a mattress filled with water. The waterbed—initially appearing in head-shops and hippie hang-outs—invited sleepers to immerse in fluid suspension slumber. In those early days, many of the earliest owners built their […]

A Waterbedtime Story™ sponsored by InnoMax Corp. and penned by InnoMax President Mark Miller. Destiny Ross Lucas is more than just another consumer who was missing sleeping on a waterbed. Destiny with her father Barry “Ol Bare” Ross, Houston TX Waterbed Legend  She is the daughter of one of Houston, Texas’ premier waterbed chains. Superior […]

A Waterbedtime Story™ sponsored by InnoMax Corp.  In an age where parents are more aware than ever of the connection between quality sleep and childhood development, an unexpected contender is making a comeback in bedrooms across America: the waterbed. Once a symbol of 1970s counterculture cool and 1980s suburban chic, the modern waterbed is enjoying […]

by Irvin Saathoff  A Waterbedtime Story™ sponsored by InnoMax Corp. The Sleep Revolution in the Middle: The Story of Mid Fill Softside Waterbeds  Once upon a time in the town of Denver, Colorado, nestled at the base of the Rocky Mountains, a revolution in sleep comfort was quietly unfolding—not with bells or whistles, but with […]

by Irvin Saathoff Waterbedtime Story™ sponsored by InnoMax Corp. The Evolution of Shallow Fill Softside Waterbeds: From Classic Designs to Modern Waveless Technology Waterbeds, once the height of luxury in bedroom furniture, have evolved dramatically since their inception. The allure of flotation sleep where one sleeps in their mattress rather than on top if it […]

by Irvin Saathoff  Waterbedtime Story™ sponsored by InnoMax Corp.   The Evolution of Deep Fill Softside Waterbeds: From the 1970s to the 2025 Perfection In the 1970s, the world of sleep was revolutionized by the introduction of waterbeds. These innovative sleep surfaces, filled with water, promised unparalleled comfort and a unique sleeping experience. Among the early […]

by Mark Miller Waterbedtime Story™ sponsored by InnoMax Corp. Foreword & closing by Irvin Saathoff  Foreword: It is fitting that Mark Miller, whose company InnoMax will be celebrating 50 years in the Waterbed industry in 2025, is introducing our next ‘Waterbedtime Story™’ series which will address the evolution of Softside Waterbeds. While Mark sets the […]

by Mark Miller A Waterbedtime Story™ sponsored by InnoMax Corp. Foreword & closing by Irvin Saathoff   Foreword: I am very happy to reintroduce Mark Miller, President of InnoMax Corporation, as the contributing author of another edition of ‘A Waterbedtime Story™’ called ‘Waterbeds for the Ages’. As I never cease to be amazed with the significant […]

by Mark Miller A Waterbedtime Story™ sponsored by InnoMax Corp. Foreword & closing by Irvin Saathoff Foreword: I am very happy to introduce Mark Miller as the contributing author for this edition of ‘A Waterbedtime Story™’. I have known Mark for decades as an award winning marketer and, though my junior by many years, I […]

A Waterbedtime Story™ by Irvin Saathoff Once upon a time in Waterbed retail shop out West, I was prompted to look up from my office work to see what commotion was happening on the El Camino Real outside our San Mateo, California store only to observe the Waterbed I forgot I was filling now bulging […]

A Waterbedtime Story™ by Irvin Saathoff Having had the good fortune of traveling worldwide doing business with waterbed designers, manufacturers, and retailers around the globe, it has been interesting to see how the waterbed industry evolved uniquely in different countries and especially interesting to see how the market has survived and thrived in a number […]

A Waterbedtime Story™ by Irvin Saathoff For some of us who grew up in the pop culture which evolved over the latter half of the 20th century, the mention of sensory attenuation or sensory deprivation might conjure up images of the 1980 horror movie “Altered States”. And while mid-century experiments involved extreme sensory deprivation (i.e. […]

A Waterbedtime Story™ by Irvin Saathoff Back in the 2010’s a longtime friend of mine from the German waterbed industry contacted me with an unusual request. The Museum of Modern Art in Frankfurt am Main was needing to replace the waterbed in a Thom Merrick sculpture they had had on display since 1988. So, as […]

A Waterbedtime Story™ by Irvin Saathoff Swept up in the popularity wave of the 1970’s and working for a waterbed shop to supplement my starving design student lifestyle, but being raised with a mid-western show-me state of mind, it took me a minute to buy into the logic of fluid suspension sleep. And though having […]

A Waterbedtime Story™ by Irvin Saathoff There was a time back in the 1980s when it seemed like there was a brick & mortar waterbed retail shop on every street corner. Having only just begun in earnest after the modern day waterbed was patented in 1971, and as none of the nationwide retailers like Sears […]

A Waterbedtime Story™ sponsored by: InnoMax Corp. In 1871, a waterbed was in use in Elmira, New York, for “invalids”. It was briefly mentioned by Mark Twain in his article “A New Beecher Church“, which was published in The New York Times on 23 July 1871. Twain wrote: “In the infirmary will be kept one […]

A Waterbedtime Story™ sponsored by: InnoMax Corp. While the health benefits of temperature controlled Waterbeds for arthritis relief and various other maladies were well documented by the 1980’s, it didn’t start out that way. As alluded to in the previous episode, many a ‘modern day Waterbed’ was purchased back in the early 1970’s without a […]

Waterbedtime Story™ sponsored by: InnoMax Corp. Though having gone from 20% of the US market share in their heyday to a blip not even measured by most mattress surveys today, there are many who would argue Waterbeds never went away. My first recollection of experiencing a Waterbed was around 1970 after a buddy of mine […]

Longtime SSA Member InnoMax® Corporation, headquartered in Denver, Colorado, is our Member Spotlight feature this month.  We asked them to send us a company summary, and give us an idea of the steps it took to get them where they are today.  Here is their write-up. Today one of the largest sleep products manufacturers in […]