A Waterbedtime Story™ sponsored by InnoMax Corp. and penned by InnoMax President Mark Miller.
Destiny Ross Lucas is more than just another consumer who was missing sleeping on a waterbed.
She is the daughter of one of Houston, Texas’ premier waterbed chains. Superior Waterbeds was the marketplace leader for many decades and her dad Barry Ross one of the most iconic individuals of the industry at the time.
Destiny found her way via a close friend to Innomax with all the curiosity of today’s consumer interested in water. Her young son Ross, never having been exposed to waterbeds but having grown up knowing and hearing about grandfather Barry, was curious as to what all the fuss was about and what it would be like to sleep on a waterbed.
Destiny decided to fill in the blanks and in doing so bringing up so many fond memories of her youth being surrounded by waterbeds being installed, drained and/or demonstrated.
In fact one of Destiny’s best remembered experiences with her proud father was when she was the actual star in the commercials Barry made with a by-line that became a house hold phrase in the Texas marketplace. Shop and visit Superior Waterbeds where you’ll “Sleep Like a Baby”! Destiny was that baby and proudly still is!
Sleep Like a Baby
As is quite common these days with the absence of specialized Waterbed sellers we sold and delivered Destiny’s new waveless soft sided bed across country and had it installed, set-up, filled and made ready for a great night’s sleep. So as one might imagine could happen, now that her son Ross gets to “sleep like a baby”, Destiny’s daughter Barri says she would like to have a waterbed as well.
Destiny stated, “No matter how old I am I will always get to be ‘the baby’. You guys made a dream come true! Honestly, just listening to the water go into the bed was a sound from my childhood that can’t be replicated.” She continued, “Honestly it took me back – the whole experience. We love the bed and we are sleeping like a baby”.
Thank you Destiny and thanks to your Dad for his dedication and promotion of waterbeds in the Gulf Coast markets and nationwide.
Homage to Ol Bare
While Barry Ross was one of the most flamboyant personalities to be found on TV during the Waterbed heydays, he was also a devoted family man, friend and businessman.
As a promoter he was a constant presence on the television airwaves over the last quarter century in the 1900s. Donning all manner of garb from PT Barnum to General Patton to popping out 4th of July fireworks, he was ever the showman. You can view many of his TV commercials online by searching for Superior Waterbed TV Commercials on YouTube or via internet browsers.
As a businessman he was devoted to promoting the benefits of flotation sleep and served actively with the National Waterbed Retailers Association (NWRA) and Waterbed Manufacturers (WMA). His vigorous involvement was pivotal in driving the prosperity of a billion dollar industry that at the peak of its greatest popularity had 1 out every 5 mattress consumers buying waterbeds.
Finally, he was a great dad and friend to many. RIP, June 12, 1942- July 13, 2016.
Check back in with the next episode of Waterbedtime Story™ when we share yet another perspective. In the meantime please feel free to connect with InnoMax Corporation anytime at Sleep@InnoMax.com.