by Mark Miller
A Waterbedtime Story sponsored by InnoMax Corp.
Foreword & closing by Irvin Saathoff

Foreword: I am very happy to introduce Mark Miller as the contributing author for this edition of ‘A Waterbedtime Story’. I have known Mark for decades as an award winning marketer and, though my junior by many years, I refer to him as Dad because he has continued to enthusiastically mentor legions of people on the benefits of floatation sleep over the years. Furthermore, as implied by the name of his company InnoMax, Mark is an innovative designer driven to maximize product form and function as evidenced by the following ‘A New Chapter in Waterbeds’.

Simplify and prosper so the old saying goes…

Innomax has just redefined how easy investing and getting a wood frame waterbed can be. In the old days you might be facing a semi-trailer rolling into your neighborhood and you helping the driver to unload your traditional wood framed waterbed. Welcome Hardwood Classics! Innomax puts a new spin on what’s in the box and how it gets delivered to you. Just like all of your favorite resources for on-line ordering you can receive your wood frame waterbed to your front door easily with cost effective nationwide ground carriers like UPS and FedEx.

There are not a lot of waterbed manufacturers out there, and few have ventured into refining this very misunderstood and mysterious product category. This sought after home for true depth floatation and ‘Waterbedders’ wanting to relive comfort from a seemingly by-gone era is brought to new life with the functional bookcases, lightened and very contemporary finishes of this newly collated collection of Harwood waterbed essentials.
If you remember the sometimes difficult entrance and exit from a traditional hard side waterbed set up you’ll understand that while we were at the new design process we raised the height of our bedframes to better accommodate the ease of exit and entry. This combined with a fiber rich water mattress make getting in and out a snap versus the getting stuck days of old.

We wouldn’t be putting so much design time and effort unless the market of floatation aficionados hadn’t been clamoring for something new and different for the buyer searching for waterbed originals. Add one of our many mattress bundles featuring a new world of choices to our pre-packaged kits and away you go. No more picking parts and pieces a la carte hoping you got everything you needed without forgetting something.

Innomax is always innovating because that’s who we are so if you’ve never considered traditional Water Designs we are inviting you to jump right in because the water is fine.

Hardwood Classics include a variety of innovative styles for use with traditional waterbed mattresses.

In closing, I do hope you have enjoyed this month’s blog as much as we have enjoyed sharing it with you. The contributing author for this episode has been InnoMax Corporation President Mark Miller. Check back in with our next edition when A Waterbedtime Story shares yet another perspective. Meanwhile you may connect with InnoMax Corporation anytime at Sleep@InnoMax.com.

A Waterbedtime Story by Irvin Saathoff

Once upon a time in Waterbed retail shop out West, I was prompted to look up from my office work to see what commotion was happening on the El Camino Real outside our San Mateo, California store only to observe the Waterbed I forgot I was filling now bulging a couple feet above the 4 foot front window partition. While this is a recollection I would forever after think of and recite whenever a customer asked me “Will it break?”, fortunately Waterbed industry technology had evolved enough by then that even though I had grossly overfilled that Waterbed, perhaps by double, it did not break.

Note the over-filled waterbed in cameo lower left here.

According to Tommy Stricherz, InnoMax General Manger and co-mastermind of the Will It Break video with Mr. Miller, “In the video we wanted to address a couple of issues.
First, we wanted to combat negative narratives with a strong visual that our waterbed is strong enough to be dropped off a building and not leak. Second, as we all know some companies take shortcuts to find less expensive ways to bring products to market. The waterbed industry certainly has been influenced by this as well.
At InnoMax we resisted the need to make things cheaper and instead went the other direction by innovating ways to make the waterbed stronger, more durable for the best nights rest possible.”
Tommy also added “For your reference, the Will It Break video was produced in 2012 and compared an InnoMax Waterbed to a brand X product which included the following differences respectively;
1. Highly plasticized 35 hand vinyl versus 28 hand vinyl,
2. 3-D reinforced corners versus T-corner seams,
3. Recessed underside seams versus Box cut side seams,
4. Full depth versus 7-3/4 depth corner seams,
5. 24 mil thick vinyl versus 18 mil and additional features not found with brand X included InnoMax full overcut and
enhanced 3/4 inch lap seam designs.”

In conclusion with the development of stronger vinyl with incredible elasticity and other innovations InnoMax, established in 1975, has continued the evolution of Waterbed technology for the past half century. Check back in with the next episode of Waterbedtime Story when we share yet another perspective. Sponsored by InnoMax Corporation established 1975 (Sleep@InnoMax.com).